dictionary definition: verb -
1. to listen attentively; hearken.
2. ar. to listen to; hear.
How do you measure social media?
Pundits say there is no magic bean. But there are a lot of free tools which give you valuable data. The last time I checked Twitter had: Tweetstats, Twitterfluence, Twitter rank, Twitter reach, Twitter grader… and the list goes on. Soon there will be more SM analytic tools than blogs. How do you choose what to use?
Just as with web analytics, you don’t need to measure everything. But you need to know what your “success metric” is. Without some sort of benchmark, it’s impossible to determine your ROI. We will help you segment your audience and messaging approach, then tie the learnings back to the site behaviors for actionable results.
Don’t try to do it all. Focus on where your audience is and listen; measure what they are saying. Engage with them and be ready to evolve, and you will get loads of actionable data.
Here’s how you can succeed:
> Brand message, key phrases and blog points
> MySpace, Blogging, Twitter, Facebook, Stumbleupon?
> Go where they are and focus on relationships with the most value
> Listen first and then engage with a human voice
> Cross post-interactions when they want
> Don’t pitch, instead listen and engage and build trust and loyalty long-term
> Map conversation connections and drive purchase behavior by being REAL
> Ask what’s funny, inspirational. Will they share it?
> Measure engagement, both positive and negative, throughout
entire social ecosystem
Don't wait to learn about your buzz.
Contact us for a free evaluation of what the social media sites are saying about your brand.