Would you like users who did not purchase on your website to return to complete it?
Yes? Well, now we will show you the benefits you get if you use the tools properly to get the correct data and thus achieve the objectives of your company.
Google Analytics is a tool that tracks and reports website traffic and helps measure the interaction that users have within the site. If you know how to make an excellent combination between this tool and another that complements it very well, you will increase your sales and achieve their projection.
But first, consider the benefits you can get from implementing Google Analytics.
With this information, it is possible to make the best decisions about which aspects you need to change, improve, or implement to achieve the objectives of the site.
Apart from that, you will know your audience and how to set up your advertising campaigns better in the future to get the expected profits.
Doing the right combination of tools will be very useful, that's why we recommend you to consider Google Analytics + Google Ads.
Google Ads is a platform where you can make offers to show short ads, service offers, or product lists.
As part of the Google Analytics configuration, there is a tool called Remarketing; this tool uses data and metrics about how visitors behave and interact with the website, for example, with a specific product page, and allows you to create custom lists that combined with google ads let you show relevant and valuable content to your target according to that behavior, this segmented ads will help you attract them back to the site to make a purchase.
How to activate Remarketing in Google Analytics.
To use this option, you don't need to configure something else than what we’ve already mentioned.
Remarketing will only work for you during the time you specify; it can range from one to 540 days.
In conclusion, Google Analytics is the tool that can help you define the audiences you need to know, it's based on user behavior to make them return to the site and the purchase that they hadn't completed before.
Please comment. Have you already combined those tools? Share your experience.