A solid measurement strategy will help you maintain data integrity for proper reporting and analysis.
Are you making confident business decisions with your data? In this omni-channel world, the key to staying “ROI-focused” is developing your analytics practice and achieving relevant insights.
KPI Framework & Measurement Model
We will create a relevant KPI framework by asking:
Who are the stakeholders and what do they need?
How do they consume data and act on recommendations?
What does the measurement model segment on?
What are your business objectives that achieve desired outcomes?
What technology best serves your goals? Is it set up correctly?
Do you test and optimize content and campaigns?
We will design a measurement model that will focus on the correct data segments, funnels, and conversions points and set up targets to avoid “information overload.”
Make sure business goals are aligned with the proper KPIs.
Focus on active user locations and platforms and plan segments.
Put metrics into context and understand visitor expectations and segment.
Understand what metrics are “actionable” and will improve the business.
Include the complete picture of “in-bound channels” vs. visitor experience.
Ask how we transformed Zevia's corporate-wide data strategy (sales and finance data) using Microsoft Azure Cloud and SQL Server.
Implementation of Tracking Code and Tag Management
Why Proper Implementation Matters
Proper implementation is the key to data integrity. A major problem with analytics today is that many companies do not have their tracking code set up properly with industry best practices. This is one of the leading causes of poor reporting and lack of insight. Why invest in a tool if you are not willing to set it up right and maximize the tool’s capabilities?
Using Adobe Launch, see how we helped AXS update their company Adobe Analytics. Or check out how we transformed JPL's app tracking using Google Tag Manager and Google Data Studio.
Define – Collect key business requirements and create a “variable map” that translates them to KPIs.
Design – Create the Solution Design Document; a step-by-step implementation guide for the developers.
Deploy – Using a Tag Management tool, complete site tagging and deployment validation.
Adopt – End user training and adoption, empower the data culture.
Optimize – Analysis-driven business optimization; tell the story and demonstrate the value.
Testing and Optimization
Optimization Improves ROI
Proper testing is crucial for optimizing content on your site. Personalization tools such as TARGET will create a unique experience for visitors based on segmentation. This can dramatically increase engagement and conversions. We will help develop and implement your testing and optimization efforts with the following:
Audit your existing testing process and develop a testing procedure.
Help select the right vendor or testing technology if needed.
Automate the testing processes and evaluate test reports.
A/B testing for evaluating content, campaigns and page design.
Multivariate testing; measure the effectiveness each design combination has on the ultimate goal.
QA & Audits
Why waste time on analysis if nobody believes in the numbers?
Website audits are essential to improve the efficiency and visibility of a website. They will improve Google search ranking, increasing site traffic and performance as well as provide campaign report accuracy. Frequent audits should be an important part of your online strategy to maintain data integrity and achieve relevant insight.
Check out our STARZ success story, that explains how we audited apps such as iOS, Android, Roku for their main content platform.