In today’s fast-moving environment, there is a lot of data all around us. Now, organizations can improve their operations, reduce costs and maximize their value, with a proper process of managing the availability, usability, integrity, and security of the data.

Many people consider that reporting and analysis are the same and we don’t blame them; but they’re not. Both use data, both can create charts and graphs, so… What’s the difference?

Would you like users who did not purchase on your website to return to complete it? Yes? Well, now we will show you the benefits you get if you use the tools properly to get the correct data and thus achieve the objectives of your company. Google Analytics is a tool that tracks and reports website traffic and helps measure the interaction that users have within the site. If you know how to make an excellent combination between this tool and another that complements it very well, you will increase your sales and achieve their projection. But first, consider the benefits you can get from implementing Google Analytics...

Every analyst must consider indicators to verify that the objectives set in the marketing strategy are achieved. We will show you two of those indicators, their meaning, and what their differences are.

Auditing the analytics of your website is an essential action in any marketing strategy. You cannot improve something that you cannot evaluate and measure. Do you know that the biggest mistake you can make is simply having data collection tools added? These tools do not guarantee that you are collecting the data correctly, because we usually leave the settings with the default setup or misconfigured values, therefore those values ​​are only limited to collecting basic metrics, losing additional and valuable data. Here are some benefits of auditing your site's analytics.

When you think about obtaining information about user behavior on your website, you ask yourself, what tool to use? Or which one will give you the best results. There is a way to find out, and here we will help you by showing you some differences that may exist between these two analysis tools.