If your goal with reporting is to “increase sales and reduce costs,” then both reporting and analysis play a role. But they are very different tasks. Reporting is the process of organizing data into a format that you can monitor on-going. Analysis is the process of extracting meaningful insights that improve business performance.
It’s not easy doing either one. But our experience doing both will help you sort out the best possible reporting solution. Call us for a free assessment of your reporting needs and we will put you on the path to increasing value.
Follow a KPI framework and report only on the metrics that matter.
Make reports more efficient and use data visualization when possible.
Automate the reporting process when necessary.
Handle multiple data sets from multiple platforms.
Deliver the right data to the right person at the right time.
Translate data into relevant insight
This is where the human factor really comes into play. No longer is it about the tool or your fancy report. It’s about the ability to analyze. And good analysis involves the whole team. The analyst must work closely with the right stakeholders to deliver a data storyI with integrity and actionable insight. Do you know your data story?
Turning data into stories and insights is one of our favorite parts of digital marketing. Before we jump into the data we must ask the following about the project:
Project Context and Need – What are you trying to achieve? Who is invested in the project’s results? What will this project accomplish?
Understand Vision and Outcomes – What is the logic behind your data solution? How will the success of the project be measured?
Filter, Sort and Segment – Focus on the most important, segment and summarize.
The goal is to move from data to action: With the proper framework and principles discussed here we will deliver a relevant narrative about your data and help you improve your business. It takes a team effort and a combination of the principles mentioned above. Review some success stories here and contact us for a free assessment of your analytic needs.
Check out how we developed a data integrity strategy for CLYANCE / BB that empowered their management and team to act on analysis.
On-going reporting and analysis is the key to a company’s improvement. But if you need a person on-site to work more closely with your team, click here to learn more about our in-house staffing services.