Fox Digital Consumer Group (DCG) is a strategic business unit within Fox Networks Group (FNG). The group’s focus is the development of TV and long-form, video-centric products that bring Fox’s content to more consumers.
Business Need
Migrate old reports to a tool that offers quick and Interactive visualizations and Integrates with scripting languages.
Find a vendor who has experience in Tableau Development to enable complex back end data connections.
Transition all major product reports from Adobe Analytics to Tableau via Amazon Redshift database.
Transform static reports into dynamic visualizations that address video and product consumption.
Solution
Provide Tableau Certified Professionals with advanced knowledge and skills in Tableau Desktop/Server.
Work with DCG technology team to audit and setup Tableau backend data connections with advance SQL.
Understand the nuance of Adobe Analytics taxonomy and tracking variables to migrate and transform data.
Format a variety of reports that answered stakeholders key questions;
What was daily and weekly video platform performance and consumption?
Who is the audience and where did they come from for Video On-Demand and Live Data?
How does current trends compare to historical data?
Results
Senior management could see and understand how their digital products were being consumed.
Advanced analysis using important correlations can now be achieved by visualizing historical data and trends.
Verify data accuracy and delivered a timely, high-level overview for executives using live data.
Tableau offers the ability to drill down quickly for deeper analysis without needing multiple reports.
Truemetrics has hired a fantastic team of web analytics professionals. ABC Family’s success and traffic growth was in part due to their expert analysis and attention to detail.
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