STARZ

Media Device - Tracking Code Audits
About the Client
  • An American premium cable and satellite television network owned by Lions Gate Ent.
  • Popular shows: Party down, Flesh and Bone, Outlander, Magic City, Spartacus.
  • You can know more about Starz at this website: www.starz.com
Business Need
  • Restore integrity and accuracy to click stream reporting for Starz App on various media devices, iOS, Android, Web, Mobile Web, Roku, Apple TV, Firestick, Xbox and more.
  • Due to events miss-firing and inconsistent naming of properties - lack of insight into app usage.
  • Develop a process and system to track changes and maintain on-going audits for low cost.
  • Delivered country territory reports that summarize content consumption, visualize cleartraffic source and attribution from all channels: social, email, organic etc.
Solution & Process
  • Goal is to audit the data found in their Analytics platform and Tag Manager and then log errors in JIRA.
  • Looking for issues such as; Events miss firing or missing, or Inconsistent naming with properties.
  • Create a playbook for the audit process including automation recommendations.
  • End to end audit that validates tracking across 3 main areas: device, tag management, and analytics platform
Results
  • Recorded and fixed multiple tracking-code issues with a summary of the process and findings for future reference.
  • Provide developers JIRA tickets as well as an excel master list, itemizing event tracking results and procedure.
  • Able to quickly find and fix multiple code problems or naming taxonomy issues on-going.
  • Accurate reporting with a clear understanding of visitor behavior by device.
Tools
Python, Tealium, Charles, MixPanel, Google TagManager
Certifications
Truemetrics was smart and proactive. They helped us clean up the gaps in the code and get us quickly back on track with solid measurement.
Irvin Rodríguez  -
Analytics Manager
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