FREEDOM / EQUITABLE

Digital Asset Management (DAM) Adobe Asset Insights Analytic

Client

Freedom Marketing Agency, a leading DAM consultancy services a wide variety of clients including Equitable, an industry leader in life insurance and financial services. Their mission is to help their clients secure their financial well-being so they can pursue long and fulfilling lives.

Business Need

Manage equitable.com DAM asset tracking implementation by leveraging standard out-the-box Adobe Asset Insights analytics tracking and custom coding.
Understand user ratings and usage statistics of images that are used in third-party websites, marketing campaigns, and Adobe creative solutions.
Create a solution document custom data setup in Adobe DAM asset reporting.

Solution

Customize the Adobe Asset Insight analytics implementation JS code according to JavaScript i.e. async way.
Create a solution design reference and a technical document based on the client’s unique DAM requirements.
Also, create a new tag and extension in Tealium to implement and Adobe Analytics and Adobe Asset Insights.
Finally, with Java and Python, use Adobe Analytics Rest APIs to fetch data from Adobe Analytics and feed intoAdobe DAM for crucial asset reporting and visualizations.

Results

Equitable has the ability to track key asset elements for important campaigns and improve the marketing message.
Equitable can track which page particular assets are used with custom reporting available in the DAM Asset report.
Freedom and Truemetrics created various reports and dashboards showing asset clicks and usage in Adobe Analytics.
We made the life of Equitable marketers easy by improving their confidence in the business of data and reporting.

Tools

Adobe Experience Manager, Adobe Analytics, Tealium, Python, Sitecore