NASA JPL

Digital APP User Experience Measurement and Data Reporting

Client

JPL is a research and development lab federally funded by NASA and managed by Caltech.

Business Need

Understand the effectiveness of the User Experience Design based on website interactions: filtering, navigation on the app, planet searches and other content.
Analyze User interaction and behavior flow throughout the entire app.
Develop a measurement strategy that provides the team with consistent accurate reporting.
Define and organize tracking based on stakeholder KPIs and special reporting.
Implement Google Analytics code in a progressive web app, designed for multiple devices.

Solution

Audit Exoplanets app to identify user interactions and plan a comprehensive tracking strategy.
Map out key visitor interactions, select KPI variables and conversion points.
Implementing Google Tag Manager with customize events and pageview tracking.
Document the Google Tag Manager technical setup in an easy to understand format.
Created a Google Data Studio report that updates in real-time based on Google Analytics data.
Train the internal team on the Google Data Studio platform and automate reporting.

Results

JPL can now monitor visitor interactions with the app and can make informed decisions on future updates.
Truemetrics provided a technical tracking spec that explains tracking of select KPI’s such as; “How many people were imbedding apps into their site.” Also, knowing how many visitors were viewing key content like “feature planets.”
JPL now has a maintainable GTM solution that can scale in the future and adapt to new content needs.
JPL marketing and development staff are confident in sharing their reports with senior management.

Tools

Google Analytics, Google Tag Manager, Google Data Studio.