Transamerican AutoParts

Transamerican Auto Parts

Adobe Analytics & Target Implementation, WorkSpace Training
Transamerican Auto Parts is a leader in auto parts sales and distribution. Their mission is to help four-wheel enthusiasts create one-of-a-kind vehicles uniquely customized to project their personalities and pursue their passions.
Business Need
  • Develop a clear picture of funnel analysis and macro/micro conversion events.
  • Eliminate data sampling (Google Analytics).
  • Implement Adobe Analytics ecommerce solution for new site redesign (20,000+ SKUs).
  • Give stakeholders insight on advanced personalization features:
    • Vehicle Selection to filter results, Category Refinements, Search.
    • Purchase add-ons (warranty, protection plan, installation).
    • WorkSpace Training and report automation.
  • Conduct a comprehensive discovery process with stakeholders to understand business requirements.
  • Create a solution design that aligns code variables with crucial stakeholder KPIs.
  • Create a comprehensive Implementation Guide for IT with a clear step-by-step process.
  • QA code and train client’s end users on tool and report analysis.
  • Identified many cart checkout issues before revenue was impacted.
  • Analyzed the highest drop off rate during the check-out process and improved conversion funnel.
  • A/B testing increased micro conversions and boosted product coupon clicks.
  • Studied device tracking and improved mobile site behaviors.
  • Adobe Workspace Training allowed team to understand UI and set up automated reports.
Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager.
Truemetrics has hired a fantastic team of web analytics professionals. ABC Family’s success and traffic growth was in part due to their expert analysis and attention to detail.
Josh Auffret -
Senior Producer, ABC Television Group
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