Adobe Analytics & Target Implementation, WorkSpace Training
Transamerican Auto Parts is a leader in auto parts sales and distribution. Their mission is to help four-wheel enthusiasts create one-of-a-kind vehicles uniquely customized to project their personalities and pursue their passions.
Develop a clear picture of funnel analysis and macro/micro conversion events.
Eliminate data sampling (Google Analytics).
Implement Adobe Analytics ecommerce solution for new site redesign (20,000+ SKUs).
Give stakeholders insight on advanced personalization features:
Vehicle Selection to filter results, Category Refinements, Search.